Hybridized Museum of Congregation
As the only art museum in the region, the Eli and Edythe Broad Art Museum attempts to make aesthetic experience accessible to a broader public by expanding the desire for art and creating a new audience. Setting aside the traditional role of museums as containers for the display of art, it creates a social hub for the university community. To attract campus life into the museum, public and circulation areas are infused with art, defining program areas for students to study and congregate—a new type of “third place.” The proposed museum suggests an architecture that is both immediate and multivalent, one that crafts spaces for both formal and informal exchanges, engendering a synergy between shared place and shared information.