Fragments of architecture and machinery create a showroom for the display and sale of furniture in a confined space within a large international design center.
Segments of four elliptical walls define entry, reception, and semi-enclosed offices. The spaces are perceived as remnants of four objects that orchestrate an axial rhythm. In opposition to these, a display machine organizes the spaces axially, suggesting movement from the entry to the rear of the site. The rotation of the machine links it architecturally to the remaining elements through symmetry and isolates it from the orthogonal bounding walls.
We designed a mechanized delivery system to move chairs to the buyer. This allows storage and display of a large number of chairs within a limited amount of space while creating a dynamically changing interior. The buyer is passive, the merchandise active in this animated display system. Beyond bringing merchandise to the customer, the system refers to the chairs' production process.